COACH APPRENTICE PROGRAM

As a Design Apprentice at Coach, I had the opportunity to work on a design project, to create a series of handbags that were inspired by the Memphis Movement, a design movement that emerged in the 1980’s and was characterized by bold colors, geometric shapes and playful patterns.

To begin the project, I researched the Memphis Movement and studied the work of its key figures, and then worked closely with my mentors to translate the movement's principles into designs that would fit within the Coach brand aesthetic.